There is no single inbound marketing strategy that works well on its own. Here’s what Bill Faeth shared with us about healthy inbound marketing environments:
” Inbound marketing can’t be segmented into different classifications, with each section holding independent power. While we count on SEO to attract visitors from organic search, that SEO does not work if there’s no content. Without social media, blogs do not reach new, interested people. And SEO, material, and social media are all totally useless without a lead generation process in place.”
A lot of successful inbound marketing campaigns incorporate all or parts of the list below elements:
Seo is an important part of effective inbound marketing. Utilizing efficient keyword analysis, well-structured website design and other SEO “finest practices” to release your company to the top of search engine result will ensure that your content is being seen by the right audience and generate the right leads. Additional resource: The incoming Marketers Guide to SEO and PPC.
By far the most seo services nj common kind of inbound marketing, blogging can play a powerful role in driving traffic and nurturing leads. Additional resource: The Social Marketers Blogging Cheat Sheet.
With 67% of online grownups using social networks to share information, you can’t afford to neglect commonly popular online communities such as Facebook, Twitter, and Pinterest. Extra resource: The Definitive Guide to Social Marketing.
Live Events and Webinars
Take inbound marketing to the next level with online webinars and live events. Extra resources: Managing Successful Webinars: A Marketer’s Must-Have Checklist, The Definitive Guide to Event Marketing
And there’s far more: Videos, whitepapers, eBooks, newsletters, public speaking … Any opportunity to share valuable material is an opportunity to practice inbound marketing.